Sales teams face many challenges nowadays. Markets are growing more complex and customer needs are changing all the time. With more channels available for customers to explore, sales teams need to find a new approach to engage with prospects.

Undoubtedly, 2020 has been a difficult year for retailers. For many, this year has brought along a seemingly endless series of hurdles, posing huge risk to the survival of businesses, both large and small.

With Christmas just around the corner, the high-street has continued to suffer as footfall rates plummet at an alarming rate. With a series of regional lockdowns in force, it’s now reported that 45% of UK shoppers intend to visit the high-street less often in the upcoming holiday period.

Last month we had the pleasure of having eCommerce Account Strategist for UK & Ireland, Conor McNally speak at eComm Live.

Not only did we get a complete rundown on the many ways consumer trends have shifted in 2020 (you can catch these in the replay), Conor gave us a glimpse of what lies ahead as we begin to implement our holiday season ecommerce strategies. Here are our takeaways...

So, you’ve managed to drive potential customers onto your website – result!

They’ve explored your product pages, spent lots of time browsing and even read your testimonials – even better!

They’ve selected their favourite product, added it to the cart and they’re ready to buy – another sale made, right?

Not quite…

Marketing In Uncertain Times

The events of the last few weeks in relation to the coronavirus & Covid-19 crisis have sent shockwaves across businesses around the world. We are living in uncertain times.